Shared parental leave campaign features in Pick Me Up! magazine

The #ShareBaby campaign is growing as more people and organisations understand the need for and the benefits of letting parents decide how they want to parent and spend the first few months with their babies.

Companies committing to offering shared parental leave benefits to dads AND actively encouraging them to use it and make it financially possible for them to do so can make a real difference. Just look at AVIVA’s 67% take up of new dads taking shared parental leave.

Promoting and encouraging the take up of shared parental leave this week there was coverage of the campaign in Pick Me Up! magazine in their ‘Daddy’s Home’ article. Get your copy of Issue 46 in stores 7th – 14th November 2019 or download the article.

WOMBA is proud to be partnering with SheSays on this campaign.

Read our other posts on the launch of SheSays and Why isn’t the gender gap shifting?